Blogs

Blogs by Gautam Borah

Gautam Borah is a strategic thinker and an expert on Customer experience management both Digital and Non-Digital Methods.His blogs on Business Strategy thinking and about the New Trends of Customer Experience and Business transformation through Innovation and Strategies and really worth reading His book -Monetising Innovation- has been highly appreciated by experts

 

How to Improve Customer Experience in the Digital Age – Published in World Broadband News, 17th April 2018

Improve Customer Experience in the Digital Age What’s lurking on the horizon? What can businesses expect at a time when so much is in flux? I’ve gleaned some insight from unexpected, diverse sources recently. I don’t often experience déjà vu, and even more rarely does it occur in two different …

Customer Experience – Can’t win @ Broken pieces (Published in Indian Management – Oct 2017)

Customer Experience – Can’t win @ Broken pieces Circa 1220, Samarkand, Fall of the Khwarzmian Empire1 The stallion stood on the hind legs neighing louder in a euphoric exaltation.  The rider balanced himself standing on the stir-up leaning forward. He wiped off the sweat and blood from the forehead layered …

Top 10 Trends to Emerge in Customer Experience Management (Published in The Smart Manager | Jan-Feb 2018)

Top 10 Trends to Emerge in Customer Experience Management   What is it stretching to the horizon? Have you read Origin, latest masterpiece from Dan Brown? I felt, the emerging Socio-business environment of today or the one we are heading to probably can be appropriately paraphrased by this quote from …

Make Profits through Innovation | Book Launch : “Monetising Innovation”

WITH THE BLESSINGS OF THE ALMIGHTY, my book “Monetising Innovation” was launched by Dr. Harsh Vardhan, Honourable Union Minister of Science and Technology. The book is published by Bloomsbury and foreword is by  Dr. Marc J Ventresca, Professor of Innovation, Oxford. To read more click here To buy from Amazon click here To buy from Flipkart …

Business Strategy – A structured path to Innovation (Part 1)

Business Strategy-A structured path to Innovation (Part 1)  (Conceptual abstract from my book Monetising Innovation published by Bloomsbury, focusing on the section on business strategy to innovation. This write-up was published in Indian Management, January 2016, journal of All India Management Association. Detail in www.gautamborah.com) 480 AD, Dalmatia…. The sky was shimmering in tinges of …

Business Strategy- A structured path to Innovation (Part 2)

Business Strategy- A structured path to Innovation (Part 2)   (Conceptual abstract from my book Monetising Innovation (A Bloomsbury Publication), focussing on the section on Business strategy to innovation. This write-up was published in Indian Management, January 2016, journal of All India management Association. Detail in www.gautamborah.com) Innovation…..so near yet so far The …

Not just a whack…Innovation has many perspectives (Part 1)

    [Conceptual abstract from my book Monetising Innovation (A Bloomsbury Publication). Detail in www.gautamborah.com] Types of Innovation – Various Perspectives To most people, the word innovation probably resembles the marks of a Tibetan bell. When a Tibetan bell is stuck or rubbed with a stick, it tends to peak and resonate …

You are more than your designation (Do you also nurture a passion? Then this is for you)

My book Monetising Innovation (Bloomsbury) got published recently, just little more than a year back. It seems, many things apparently start happening once you publish a book. While there are comments, encouraging and some in veiled contrite, there are two prosaic questions that start haunting a rookie writer. The first one is …